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Proceedings of the International Conference on Consumer Research (ICCR) 2016
If we want to implement sustainable consumption, do we mean an efficient green economy or sufficiency strategies of post-growth societies? Do we need more privacy protection or are consumers migrating towards a post-privacy society? Does increasing social inequality require new consumer policies? Should politicians influence consumer behaviour through nudges? These questions and the surrounding debates brought more than 130 participants from 18 countries to the International Conference on Consumer Research (ICCR) in Bonn on 26 and 27 September 2016. The ICCR provides an opportunity for empirical studies to be presented, but is also supposed to foster the establishment of the theoretical foundations for consumer research.
"The 21st Century Consumer: Vulnerable, Responsible, Transparent?" collects selected contributions of outstanding experts in the fields of consumer behaviour, data protection, sustainability, and alternative consumption.
An online documentation of the ICCR 2016 is also online. You will find the original Programme Books and the Session Reports, written by young academics from North Rhine-Westpahlia.
To order the hardcover vistit: https://www.ratgeber-verbraucherzentrale.de/the-21st-century-consumer.
Suggested citation | Bala, Christian, and Wolfgang Schuldzinski, eds. 2017. The 21st Century Consumer: Vulnerable, Responsible, Transparent? Proceedings of the International Conference on Consumer Research (ICCR) 2016. Düsseldorf: Verbraucherzentrale NRW.
ISBN Print 978-3-86336-917-0 | ISBN E-Book (PDF) 978-3-86336-918-7 | DOI 10.15501/978-3-86336-918-7
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